The Marketing Game - 962 Words

1.0 Introduction This report is based on level 1 and level 2 which are about the Marketing Game before had been written. In Level 3, it appears that it should be feasible to develop a product which we will call a digital vocal communicator(DVC) (Charlotte H. Mason .William D. Perreault, Jr.2009). As with a standard of VRD, it would interpret spoken language commands. A DVC is small enough to be worn as a watch or as a lapel pin(Charlotte H. Mason.William D. Perreault, Jr.2009). In this report we will mainly talk on the 4P of the marketing mix, which are customer mix,price mix,promotion mix and product mix. Beside these also explain the distribution mix, the current and future strategy objectives. The reason we chose a marketing mix is†¦show more content†¦Next are the high-tech managers. Such consumer groups like DVC products mainly because they tend to these products are better able to help them to complete the work of the office, and to more than some of the more specialized creativity. T he analysis of this group because of their high expectations for new products, and they spend a lot of reasons with the money when they think to be able to prove that this innovative product to meet the need. The lastly is the harried assistants. DVC products such groups that can help them better organization and completion of tasks, and can therefore allow them to have a sense of responsibility for the completion of work mo. Select the main reason for such groups is their dependence on DVC products, products that can help them save time and be able to better organization in the least time and accomplish the work of such consumers is a big buying groups. The customer service budget is $ 100,000. Therefore, the selection of the target group is very important, in the Level 3, the main choice is as the object of the investigation. The higher of the proportion accounted for by such groups in the first and second stages of market development prospects, which is because for the development of new products process. The emergence of new groups will inevitably drive the market forward, to focus on market research, demand at the same time can be appropriate to adjust the customer service budget, increase marketShow MoreRelatedThe Marketing Game1556 Words   |  7 PagesExecutive Summary The MARKETING GAME has taught me and given myself an abstract experience on how a marketing manager would perform in a company selling a voice recognition device and able to use an virtual program that calculates and generates financial reports. 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